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Writer's pictureAustin Zachary

Digital Media Agencies - The Pied-Piper of Brands


Exactly how many brains are in reality required in changing a light bulb? Yes, that's one question you got to answer yourself when you recall the definition of, Digital Marketing. Unlike every business around, the agencies set around serve Digital Media, Online Marketing or Mobile Marketing services plays on the cornerstone of ideas and not rules or competencies. And in last 36 months, these agencies have already been mushrooming at a rapid pace. Nevertheless the question is, what makes Digital Marketing a hotcake business for entrepreneurs today? What, in the world, has made Digital marketing one of many fastest growing areas of advertising?

Digital platforms communication or Digital Media is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research shows that the main and influential consumers continue engaging with digital media even though watching TV. To be truly effective, a brand's integrated marketing strategy must incorporate digital marketing from the start. And, to keep pace with digital's huge influence on consumers' media habits, advertisers should do more than merely extend their offline campaigns to the digital marketing space.

In the last month or two, the Indian digital marketing industry has seen many activities in the digital advertising market. However, the background dates back to 2008, once the buzzword in the Indian online industry was online marketing and digital marketing agencies and advertising networks were at the helm of affairs Facebook & Instagram Advertising Consultant. Right from the VCs to budding entrepreneurs, the business enterprise minded techies were gung ho about digital advertising space in India. But post 2009, this interest took a swim and we saw new forms of online businesses getting more interest from VCs along with entrepreneurs. Most them helped in sprouting of Online Retail or E-commerce which in layman language we regard as Online Selling business.

However, a bigger pair of audience is more curious to find out why businesses or the renowned brands for example are so in deep love with Digital Marketing? What makes online advertising a must have marketing metrics for his or her branding?

Advertising online is a very responsive, versatile, capable both of building brand awareness and engagement and driving response and purchase behaviour activity conducted by Online Advertising Agency to cascade a bigger impact when it comes to a brand's media promotion. Given the well-established benefits of advertising online, it should be no real surprise that 15 per cent of worldwide ad budgets* are now spent this way. In reality, it rather begs the question simply how much of the rest of the 85 per cent could possibly be better spent in the digital space.

Another big thing for businesses, after branding, would be to reach out their potential audience. The common consumer today spends 14 hours watching TV weekly and 14 hours using the internet, based on a brand new EIAA Report. Increasingly those hours are shared: the most valuable and influential consumer multi-task their media consumption, actively using digital media whilst engaging with traditional channels in the background. Integrated campaigns that incorporate digital marketing strategy are a must for communicating effectively with these consumers. Sound complicated?

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