Future of Digital Marketing

Mention digital marketing and you are constantly reminded of the changes that happen every day in this industry. We have crossed six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategies, tactics to gain customers for their consumer's products. Depending on industry experts, 2021 is the year when the industry removes the dead dud marketing strategies and embraces new technologies to approach customers and boost sales. This article on "Future of Digital Marketing? inches throws more light on the concepts.

Digital Marketing in the future

Shoppable Posts

The Covid-19 pandemic has had the never-before problems of social distancing and lockdowns in many parts of the planet. With customers on the lookout of easier ways to shop, digital marketers thought of the brilliant notion of Shoppable posts. So, when a customer browses a social media platform, he/she comes across a shoppable post (product/service) with the link given in the resource. The customer finds it easy to tap and buy the product or pick service. For example: the Clothing brand, Anthropologie uses the same technique to attract customers. Many brands are soon to follow the cue and shoppable posts will become the future of digital marketing strategies to boost marketing campaigns.

Programmatic Advertising

The marketing team finds it difficult to place advertisements on all channels that provide valuable information regarding products/services used by the target audience. Programmatic advertising solves this challenge as it offers customers personalized advertisements on their favourite channels at specific places based on their interests/behaviour. Companies that make use of programmatic advertising are 網頁設計方案: Expedia (tourism), BuildDirect (Home Improvement) and AirAsia (airlines). Programmatic advertising can be called the future of Digital Marketing, as it focuses on the Share of Attention of customers and can make way for the best advertising campaign. Yes, did we forget to share with you that it provides best RETURN ON YOUR INVESTMENT?

Interactive Content

Digital Marketing experts are always on their toes to retain the loyal customers of their company, by various methods. The idea is to make customers not only shop but also interact via polls, online quizzes, signing for gift vouchers, and more. Yes, digital marketers will face a hard time creating content not only in words but also in web design. The website as well the social media posts should not only interest the point audience but also outsmart the competition. The skin to take care that the content matches the brand and objective of their organization.

Voice Search

There was a time when customers who want purchases on E-Commerce websites were above 25 years of age. Cut to the present, even children and teenagers have become regular customers of online shopping offers. And, they purchase a product or opt for service via the Voice Search method. With IoT-enabled apartments becoming famous with households, content operators along with the digital marketing team have their hands full in making the website/product content optimized for voice-friendly desires by digital assistants for the future. They need to focus on long-tail keywords, and also need to have deep information about the point audience.

Influencer Marketing

The concept of Influencer Marketing is not new, as movie stars endorsed products/services in radio and television since the 1940s. However, the name "influencer marketing" stands apart. An individual with a huge following in social media platforms (for example, Instagram) is acknowledged by brands to market products. But there are challenges, as the general public has discover the multinational enterprises signing these influencers for large pay checks. So, there is corporate distrust, and the target audience makes a decision based on the influencer's credibility. This concept will stay grounded and will play a vital role in the digital marketing field.